Zanimljiv clanak o Fedovim pocecima, posebno o ugovoru sa Najkom i kako nisu hteli da ga plate, krajem 2002. je imao ugovor na 100k godisnje i kad je trebao da se obnovi, davali su mu samo 600k, ali je valjda ipak tokom 2003. potpisao na najvise 2 miliona po godine i to sve prica Rodikov agent, koji je smatrao da je Fed ocajno malo placen i da je tada Rodik imao mnogo jace ugovore.
Sve se to preokrenulo 2005., kad se upoznao sa Godsikom i to preko Monike Seles koja je stupila u kontakt sa Mirkom. Od tada samo krece da popisuje ugovore sa raznim kompanijama, da bi na kraju potpisao sa uniqlom na 10 godina za 30 miliona godisnje, koji vazi i ako se penzionise.
Federer’s business career took an important turn in August 2005. That month, while in North America for the tournaments leading up to the U.S. Open, he decided to meet with management agencies. IMG had a new chairman and chief executive: Ted Forstmann, a billionaire and tennis aficionado whose private-equity firm acquired IMG in 2004. Forstmann was aware that other IMG executives had tried without success to bring Federer back into the fold. He knew the former No.1 Monica Seles and asked if she would help arrange a meeting. Seles agreed, reached out to Mirka and took part in the meeting. It went well: Forstmann and Federer connected by talking about South Africa, where Federer’s parents fell in love and where his recently started foundation was working to help children living in poverty. Forstmann had taken in two South African boys from an orphanage he had funded after touring the country with Nelson Mandela.
Seles also vouched for her own IMG agent, Tony Godsick, and Roger and Mirka agreed to sign on. It was a decision that quickly led to a major change in Federer’s bottom line. By mid-2010, his annual earnings had ballooned to an estimated $43 million, according to Forbes. That included deals with the German automaker Mercedes-Benz and internationally focused Swiss brands like Rolex and Lindt chocolates.
Clanak je ogroman, pa mi je bilo glupo sve da kopiram
https://www.nytimes.com/2021/08/25/magazine/roger-federer-brand-legacy.html
