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Drinks giant Pernod Ricard has said it is not afraid of ‘cannabalising’ Scotch’s share of the Chinese market, as it begins development on what is believed to be the country’s first whisky distillery.

Pernod Ricard's Emeishan distillery in China
Emeishan distillery: Chinese whisky won't take market share from Scotch, says Pernod Ricard

The French multinational believes the US$150 million distillery, based in Emeishan in China’s Sichaun Province, will enhance whisky’s total share of the spirits market by driving it towards China’s ‘affluent middle classes’, creating more whisky drinkers.

In its full-year financial results announced last week, Pernod Ricard’s Scotch whisky portfolio, encompassing whiskies such as Ballantine’s, Chivas Regal and The Glenlivet, has grown in Asia by 14% in the last year, and 4% worldwide.

Jean-Christophe Coutures, chairman and CEO of Chivas Brothers, Pernod Ricard’s Scotch whisky arm, said: ‘Scotch is growing particularly well in Asia – but at the moment, whisky accounts for less than 1% of total spirit consumption in the Chinese market.

‘Our job as a company is to drive whisky forwards – we don’t foresee any cannibalisation, but we do believe that local whisky in China, alongside Scotch and Irish, will play a big part in developing the category.’

Due to open in 2021, Emeishan distillery is expected to become a ‘world-class destination’ with a ‘state-of-the-art’ distillation facility and visitor centre.

Philippe Guettat, chairman and CEO of Pernod Ricard Asia, said the distillery would be ‘...both the symbol of our strong history with China after three decades of operation and the sign of our deep confidence into the future of international style spirits in this fascinating market’.

Pernod Ricard is also expanding its world whisky portfolio with the acquisition of Kentucky’s Rabbit Hole distillery and Texas’ Firestone & Robertson Distilling Co.

 

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Kupio u duty free na Sejselima. 

 

Master of malt kaze:

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Nose: Toffee apples, a little acacia honey and toasted barley initially, with dried peels and soft spice in the background.

Palate: The palate begins with creamy vanilla, nectarines in syrup and spice and a touch of espresso. Butterscotch, stem ginger and chocolate orange bring depth.

Finish: An oily finish concludes with a little oak spice.

 

 

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Nisam nikada kupio niti mi je iko preporučio. Kupim ga juče. Teško se i primeti među stotinama vrsta

 

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Još su mu stavili ovu čašu koja se dobije na poklon pa se ne vidi vosak. Cene su kao u dinarima, 3 nivoa starosti

 

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Ima ih 4, ovaj je sa mentolom

 

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To što ozgleda kao vosak je guma, i čaša je ima, lako se skine.

 

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Jak ukus burbona, prvo sam probao čist pa onda sa ledom. Bolji je mnogo od Jim Beam (koji je baš i upola jeftiniji).

 

Imaju ti viskiji srednje cene upravo taj problem da su srednji. Ljudi kupuju "običan" kao White Horse, Ballantines, Teachers koji su manje od 1,000 dinara ili one u gornjoj trećini koji su preko 4,000 dinara (kao ove modele Makers koji su na slici 5,480 i 7,000 dinara) ako nekome nose za poklon ili hoće sebe da počaste. Te u rangu od 1,800-2,500 dinara jednostavno preskaču.

 

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Nije to sniženje, uvek je tako. Možda je u ovoj radnji koja prodaje samo alkohol 1 dolar jeftinije nego u supermarketima.

 

Cena boce viskija (Ballantines) ili boksa cigareta (Marlboro) na izlazu iz fabrike je po 1 dolar. Sve ostalo su porezi, tu se vidi koja država koliko cepa.

 

Pivo je u Japanu oporezovano kao i svugde a viski i žestina nisu. Valjda zbog toga što ih Japanci teško podnose i retko piju pa daj-šta-daš inače ne bi prodali (i oporezovali) ništa.

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1 hour ago, Denis Jasharevic said:

Obicno zute oznake cene ukazuju na snizenja, zato sam pomislio da jeste. Nema veze, taj burbon preporucujem.

 

Nisam primetio, vrlo moguće da je tako. Samo, sniženje može da bude za dolar-dva, ne nešto drastično. Videću ga posle u supermarketu pošto je.

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1 hour ago, Amigo said:

 koliko bjese cijena piva u Japanu?

 

290 dinara za konzervu 1/2 L. Ide od 200 dinara do 300 dinara. Najpopularnija su tako, 280-290.

 

To su Asahi i Kirin, na slici je 1,125 dinara 6-pack 1/2L. Levo od njega je najjeftinije 1,018 dinara, neka vrsta Kirin, da ti neko posluži ne bi osetio  razliku, ne znam što je jeftinije, isti je alkohol.

 

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3 hours ago, Yoyogi said:

 

Jesu li svi burboni 45%, jači od normalnog viskija. Uz jak ukus (nisam pio burbon 10 godina a i tada nije bio neka klasa, "Four Roses") pa sam bio digao ruke.

 

Nisu svi, pa oni najjeftiniji i najpopularniji kao Jack Daniels i Jim Beam su 40%. 

 

Nazalost, ja stvarno ne znam puno o zestokim picima generalno, a ni o vinima. Malo vise me zainteresovalo pivo, pa tu kao nesto znam.

 

A interesantno je kada covek ima neku strast/hobi, kao sto je Dorn recimo zaludjenik za Single Malts. :classic_biggrin:

 

Tebi ce verovatno biti interesantno da su ova tri burbona danas vlasnistvo japanskog Santory-ja koji ih je kupio za 16 milijardi dolara 2014-te.

 

 

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1 hour ago, Denis Jasharevic said:

Tebi ce verovatno biti interesantno da su ova tri burbona danas vlasnistvo japanskog Santory-ja koji ih je kupio za 16 milijardi dolara 2014-te.

 

Te destilerije kupuju jedne druge (kao i pivare) svaki dan, kao što firme za proizvodnju lekova kupuju jedna drugu.

 

14 milijardi dolara je lepa para. FaceBook je kupio WhattsApp za 18 milijardi dolara. Toliko je koštao program koji je čoveka odneo na Mesec 😀

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On 11/28/2019 at 5:17 PM, Denis Jasharevic said:

Nisu svi, pa oni najjeftiniji i najpopularniji kao Jack Daniels i Jim Beam su 40%. 

 

Nazalost, ja stvarno ne znam puno o zestokim picima generalno, a ni o vinima. Malo vise me zainteresovalo pivo, pa tu kao nesto znam.

 

A interesantno je kada covek ima neku strast/hobi, kao sto je Dorn recimo zaludjenik za Single Malts. :classic_biggrin:

 

Tebi ce verovatno biti interesantno da su ova tri burbona danas vlasnistvo japanskog Santory-ja koji ih je kupio za 16 milijardi dolara 2014-te.

 

 

Video sam Knob Creek danas, 4,000 dinara. On je još jači, 50% alkohola. Woodford Reserve nisam video mada ima još jedna specijalizovana uvozna radnja gde nisam pogledao.

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On 11/29/2019 at 6:41 PM, Yoyogi said:

 

... Woodford Reserve nisam video mada ima još jedna specijalizovana uvozna radnja gde nisam pogledao.

 

Video sam ga danas u Yamaya, uvozna pića. Ovaj kao da je "običan", 43.5% alkohola, cena kao 4,000 dinara.

 

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Taj koji si ti pokazao je kao specijalno izdanje, 45.5% alkohola, bio je na podu, u kutijama, još ga nisu bili postavili pa ne znam cenu

 

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The latest digital innovation from Diageo, which can be accessed via any mobile or internet-connected device, asks consumers eleven questions to understand their individual flavour preferences.

Then using Artificial Intelligence and Machine Learning technologies, ‘What’s Your Whisky’ analyses the user’s preferences for a variety of sweet, fruity, spicy and smoky flavours found in single malt whiskies to create their personal “Flavour Print” and recommend a single malt whose flavour profile most closely matches the user’s.
 
Commenting on the news, Dr Adeline Koay, Principal Scientist, Research and Development for Diageo said: “We are using our extensive consumer knowledge, whisky expertise gathered over hundreds of years and cutting-edge AI to help consumers discover, explore and enjoy Scotch in new and exciting ways.”
 
‘What’s Your Whisky’ is now available in 6 languages and can be accessed via: whatsyourwhisky.com

 

 

Kod mene 👇

 

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